Impact of Culture in Hull & East Yorkshire
In 2025, HEY Creative commissioned research to
establish a robust, region-wide evidence base for the
economic and social impact of culture across Hull and
East Yorkshire.
#HEYCultureOurPlace
Download the report and get involved in the campaign
The Impact of Culture report demonstrates that culture is a significant economic and social asset in HEY.
This work responded to an identified gap of fragmented and inconsistent data, creating a barrier to strong advocacy for our sector and our place.
At a time of devolution, increased cross-sector working and a challenging funding landscape, a coherent evidence base is essential to support advocacy, investment and long-term planning.
HEY Creative is proud to deliver this report and campaign for culture for Hull & East Yorkshire – for the first time, demonstrating clearly the considerable value that culture generates for our economy, our place and our communities.
Culture’s economic impact is comparable to major industrial sectors, while its social value (driven largely by wellbeing benefits) far exceeds its direct
financial footprint
For businesses, culture drives economic development, workforce wellbeing and place competitiveness. For local authorities and funders, culture delivers measurable economic and social returns. And for residents, it makes our region a vibrant and connected place to live.
Impact of Culture Report
This 24 page report details the unique impact of culture in Hull & East Yorkshire, highlighting its economic and social value, alongside showcasing levels of participation across different demographics, and key opportunities and challenges.
Executive Summary
Read our Executive Summary to understand the research and key findings.
A5 Impact of Culture Fact Sheet
This 4-sided A5 flyer presents some of the key stats and facts from the report.
Campaign Media Pack
The Media pack is for anyone who wants to help promote the Impact of Culture in our region – it provides a full overview of the public campaign, what to share and when.
Culture Makes Place Slide
A handy downloadable slide of the 4 headlines that demonstrate the Impact of Culture on our place.
At A Glance Slide
A downloadable slide of 7 of the key statistics about culture in Hull & East Yorkshire.